for Supplements, Wellness & Beauty DTC brands

for Supplements, Wellness & Beauty DTC brands

Research-backed static ads for brands tired of
blind testing.

Research-backed static ads for brands tired of
blind testing.

$60,000 into Meta this year and you still can't say which ad made the sale. In 30 days, you will.

$60,000 into Meta this year and you still can't say which ad made the sale. In 30 days, you will.

Niel G.U3
Pavel M.U2
Evan S.U5
Matias B.U4
Nojus A.U1

69+ Who trust

Skirmantas Šernas

Performance Creative Strategist

// work examples

Creatives that work

Creatives that work

Trusted by many

DRAG ME

// what research-backed creative actually looks like

// what research-backed creative actually looks like

Didier Lab · cold traffic · Meta

Didier Lab · cold traffic · Meta

€0.04 CPC — Didier Lab, beauty DTC.

€0.04 CPC — Didier Lab, beauty DTC.

Pain vs. Gain

Frames salon costs as a "loss" to make "0€" irresistible.

Scroll-Stop

Uses "messy" math and loud text to break the visual trance of polished feeds.

Trust Building

Addresses specific product flaws (sticky residue) to kill doubt instantly.

Instant Logic

Communicates the entire value prop faster than a video can load.

ROAS: 1.19 | CPA $93.99 | AOV $112.02

ROAS: 1.09 | CPA $89.72 | AOV $112.02

ROAS: 1.07 | CPA $57.81

ROAS: 1.28 | CPA $91.20 | CPC $1.39 | CPM $24.21

ROAS: 1.06 | CPA $87.02 | CPM $12.18

Free · Delivered in 1-2 days

Find out exactly why
your static ad isn't converting

Find out
exactly why
your static ad isn't converting

Find out exactly why
your static ad isn't converting

  1. Submit your Meta static ad.

  2. I'll score it across 5 performance dimensions.

  3. You'll get a 5-minute Loom breakdown showing exactly what's killing your ad — and what to do about it.

// your scorecard preview

Hook strength

4/10

Visual clarity

6/10

Angle differentiation

Angle

differentiation

2/10

Buyer language match

Buyer language

match

7/10

CTA logic

3/10

TOTAL SCORE

22/50

// process

My approach to winning ads

My approach to winning ads

My approach to winning ads

01

01

Category teardown

Every active ad in your category, sorted by angle, mechanism, and awareness level. I find what's saturated and what nobody's touched.

Every active ad in your category, sorted by angle, mechanism, and awareness level. I find what's saturated and what nobody's touched.

02

02

Avatar build

Not demographics. The three or four distinct buyers actually clicking — what they've already tried, what they don't believe, what stops them at checkout.

Not demographics. The three or four distinct buyers actually clicking — what they've already tried, what they don't believe, what stops them at checkout.

03

03

Mechanism + angle

Most brands sell the benefit. I position the mechanism — the specific reason it works — because that's the part competitors can't copy in a week.

Most brands sell the benefit. I position the mechanism — the specific reason it works — because that's the part competitors can't copy in a week.

04

04

Hook scoring

Every concept scored on pattern interrupt, specificity, and objection handling before design. Weak hooks die on the doc, not in your ad account.

Every concept scored on pattern interrupt, specificity, and objection handling before design. Weak hooks die on the doc, not in your ad account.

05

05

Test design

Each batch ships with a hypothesis and a kill criterion. Wins get iterated in 48 hours. Losses get documented so we never test the same thing twice.

Each batch ships with a hypothesis and a kill criterion. Wins get iterated in 48 hours. Losses get documented so we never test the same thing twice.

Most static ads are designed, but not with reason.

Most static ads are designed.
Not engineered.

Volume-based agencies ship 40 variations a week and pray one wins. I run the opposite play: deep research, fewer concepts, each one built on buyer language, category gaps, and hook scoring before a single pixel is drawn.

// pricing

Choose your preffered way of collaboration

5 ways
to work together.

PROOF, NOT PROMISES

Creative Sprint

One batch, one deadline, one question answered: can this creative beat what you're running now?

$2,500

one-time

10 statics across 4 tested angles

Competitor angle gap map/whitespace

Buyer language research doc

Hook rationale for every concept

Ad account access — I report on CPA, not guesses

All Meta sizing variants

1 revision round

Delivered in 7 days

30-day guarantee: doesn't beat your current creative, I rebuild it free

Best for: brands who want proof before a retainer.

Book now

ONGOING SPEED

Growth Partner

A strategist who tracks what's working and ships against it every month.

$4,500

/ month · month-to-month after month 2

20 statics/month across 5 angles

Winners iterated within 48 hours

Competitive research refreshed monthly

CPA and hook rate reporting from your ad account

Weekly strategy call (60 min)

Daily updates over Slack (or your preferred app)

2 revision rounds

Creative rotation plan

Awareness-level mapping

Mechanism positioning

Best for: brands spending $15k–50k/month on Meta who need consistent creative supply.

Book now

BY APPLICATION · 2 SLOTS

Creative Direction

Not a vendor. The person who owns your creative strategy across every format you run.

$8,500

/ month · category exclusivity included

Month 1: your creative infrastructure — brand playbook, angle + hook bank, buyer persona map, objection framework, 90-day calendar. Yours permanently.

50 statics/month across 6 angles

Video concepts, hooks and scripts — you shoot, I direct

Bold vs. safe concept testing built in

Winners iterated within 24 hours

Landing page and PDP creative direction

Awareness-level mapping

Mechanism positioning

Hook rate dashboard + CPA reporting

Weekly strategy call, direct line between calls

I won't work with a direct competitor while you're a client

Best for: brands spending $50k+/month who need one person accountable for creative, not three.

Apply for a slot

Most popular

// why not an agency

Agencies vs. working with me

Agencies vs. working with me

Agency

You're 1 of 40 clients

You email the account manager.

He emails the designer

A senior sold you.

A junior makes your ads

40 versions a week. One might work

Same angles they used for a mattress brand

You sign for 6 months

The report says impressions and reach

Ads don't work? You pay again next month

Working with me

4 clients. That's the cap

You message me. I make your ads

Same person from research to final file

Each ad has reason and logic

Supplements, wellness, and beauty DTC only

Month 3, you can walk

The report says CPA and hook rate. From your ad account

First batch doesn't beat your current ads in 30 days? I rebuild it free

"If your first batch doesn't outperform your current creative in 30 days,

I rebuild it free."

"If your first batch doesn't outperform your current creative in

30 days,

I rebuild it free."

No agency will write this. That's the point.

No agency will write this. That's the point.

// common questions

Do you manage the ad campaigns as well?

What if I don't have existing creative to compare against?

How long does a batch take to deliver?

Why do you only work with health and wellness brands?

Can I cancel my retainer anytime?

What do I need to provide to get started?

Ready to stop guessing why your ads aren't converting?

20-minute call. No pitch.

I'll look at your current creative and tell you exactly what I'd change — for free.

20-minute call. No pitch.

I'll look at your current creative and tell you exactly what I'd change — for free.

Skir Ads

Skir Ads

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